News and thoughts about the positive reception of Mexican ranchera in the Basque Country circulate through the media and social networking sites, and with good reason. Lately, especially in connection with ETB1’s —first television channel from the Euskal Irrati Telebista group, broadcasting entirely in Basque— Oholtza program, tweets and comments full of irony and sarcasm abound.
The high levels of audience registered by the program are truly significant. Because they are indicative of the popularity enjoyed by ranchera music in our country.